Resume

Experience


Communication Specialist | Stanford Children’s Hospital | Sept 2017 – Present

Responsible for executing a wide range of informational materials for internal and external audiences.  

  • Plan, edit and layout content for employee and physician digital newsletters.
  • Responsible for managing newsletter distribution, meeting deadlines for content approval and sending newsletters on scheduled dates.
  • Manage content calendar for internal publications.
  • Manage incoming requests to the communications team and editing/tailoring content for various distribution channels.

 

Freelance Writer | KasiaGrobelny.com | Themotherlandblog.com | Sept 2011 – Present

Freelance and ghost write for variety of clients writing about business, mobile development, technology, lifestyle and more.

  • Creator and principal blogger of lifestyle blog, The Motherland.
  • During Master’s program at Stanford, I held editorial internships where I researched, fact checked and wrote content for Sunset Magazine and SFGate. I also worked as a reporter for Stanford’s online publication, Peninsula Press, writing news stories covering local communities in Cupertino and San Jose, California.


Content & Community Manager | Skimlinks | Sept 2014- Dec 2015

Managed the company’s online marketing strategy through social media engagement, email marketing campaigns and content creation across multiple channels.

  • Created content for the company website (www.skimlinks.com) and blog (www.skimlinks.com/blog), increasing blog subscribers by 1,060 percent.
  • Ran all social media marketing strategies, resulting in a 20 percent organic growth of all social media channels.
  • Managed all US PR efforts, writing contributed content and strategizing with PR team to secure national placements in Digiday, TIME, Inc, CNBC and more.
  • Wrote, edited and executed email campaigns engaging the company’s 50,000+ publishers.
  • Tracked and reported site metrics, strategizing ways to increase page views.
  • Organized company-sponsored events including happy hours, meet-ups and dinners and helped launch Skimlinks’ flagship conference, the Content to Commerce Summit.

 

Content Coordinator | Classic Vacations | Feb 2011 – Sept 2011

Updated and wrote website content on Classic Vacations using Drupal content management system.

  • Researched and wrote keyword-rich SEO campaings for hotels and destinations.

 

Associate Editor | AZ Big Media | Sept 2007 – Dec 2010

Researched, wrote, edited, copy edited and proofread AZ Big Media’s seven publications.

  • Worked on Web content creation, editing and posting for AZ Big Media’s websites www.azbigmedia.com and www.aznow.biz on Drupal-based and WordPress platforms.
  • Conference coordinator for company’s Southwest Build-it-Green Expo & Conference. Organized topics, scheduled speakers and promoted event.
  • Managed contributors and columnists to create compelling editorial content and continue website growth.
  • Promoted from Assistant Editor to Associate Editor after one year.

Education


Stanford University                 Master of Arts — Communication, Graduate Program in Journalism    09/2013 – 06/2014

Arizona State University         Bachelor of Arts — Journalism and Mass Communication                     08/2006 – 05/2009

Skills


Fluent in Polish, native speaker.

Proficient in MS Office, Final Cut Pro X, Audacity, InCopy, InDesign, Photoshop, Dreamweaver, Filemaker Pro, Adobe Acrobat, HTML, SEO/SEM, Drupal and WordPress.

Volunteer Polish scout leader for the past 16 years, working to preserve Polish culture abroad with youth ages 7-18.