Resume

Experience


Freelance Writer
KasiaGrobelny.com, San Jose, Calif.
09/2011- present

Freelance and ghost write for variety of clients writing about business, mobile development, technology, lifestyle and more.

Creator and principal blogger of lifestyle blog, The Motherland.

During Master’s program at Stanford, I held editorial internships where I researched, fact checked and wrote content for Sunset Magazine and SFGate.

Beat reporter for Stanford’s online publication, Peninsula Press, writing news stories covering local communities in Cupertino and San Jose, California.

Content & Community Manager
Skimlinks, San Francisco, Calif.
09/2014 – 12/2015

Managed the company’s online marketing strategy through social media engagement, email marketing campaigns and content creation across multiple channels.

Created content for the company website (www.skimlinks.com) and blog (www.skimlinks.com/blog), increasing blog subscribers by 1,060 percent.

Ran all social media marketing strategies, resulting in a 20 percent organic growth of all social media channels.

Managed all US PR efforts, writing contributed content and strategizing with PR team to secure national placements in Digiday, TIME, Inc, CNBC and more.

Wrote, edited and executed email campaigns engaging the company’s 50,000+ publishers.

Tracked and reported site metrics, strategizing ways to increase page views.

Organized company-sponsored events including happy hours, meet-ups and dinners and helped launch Skimlinks’ flagship conference, the Content to Commerce Summit.

Content Coordinator
Classic Vacations, San Jose, Calif.
Contract position 02/2011 – 09/2011

Updated and wrote website content on www.classicvacations.com using Drupal content management system.

Researched and created keyword-rich SEO campaigns for specific hotels and destinations featured on the site.

Associate Editor
AZ Big Media, Phoenix, Ariz.
09/2007 – 12/2010

Researched, wrote, edited, copy edited and proofread AZ Big Media’s seven publications.

Worked on Web content creation, editing and posting for AZ Big Media’s websites www.azbigmedia.com and www.aznow.biz on Drupal-based and WordPress platforms.

Created and maintained the Green Series blog on AZNow.biz, a website dedicated to promoting sustainability practices within the Arizona business community.

Conference coordinator for company’s Southwest Build-it-Green Expo & Conference. Organized topics for conference speakers and booked and scheduled speakers.

Promoted the event by securing coverage with local news media in both print and TV spots.

Managed contributors and columnists to create compelling editorial content and continue website growth.

Promoted from Assistant Editor to Associate Editor after one year.

Education


Stanford University                 Master of Arts — Communication, Graduate Program in Journalism    09/2013 – 06/2014

Arizona State University         Bachelor of Arts — Journalism and Mass Communication                     08/2006 – 05/2009

Skills


Fluent in Polish, native speaker.

Proficient in MS Office, Final Cut Pro X, Audacity, InCopy, InDesign, Photoshop, Dreamweaver, Filemaker Pro, Adobe Acrobat, HTML, SEO/SEM, Drupal and WordPress.

Volunteer Polish scout leader for the past 16 years, working to preserve Polish culture abroad with youth ages 7-18.